Lisandro Ancewicz

TM

Fanta Play

/02

Selected creative work from 2025, developed across brand, social, and emerging platforms. This body of work reflects a modern approach to creative production—combining strong design direction, clear ideas, and AI-assisted workflows to explore new formats, accelerate iteration, and deliver high-quality outputs at scale.

Client:

Fanta

My Role:

Creative Director

Year:

2023

Service Provided:

Creative Direction, Art Direction, Ai

Insight

Snacking has lost its play.

Snacking is meant to be messy, loud and colourful, yet we’re snacking more, but enjoying less. We’re snacking because we’re stressed or while multitasking. Fanta saw an opportunity to create new rituals that intensify every snack and protect snacktime from becoming just another mundane part of the day. Who better to fight for that cause than an icon of playfulness and indulgence?

Impact

Proud snackers, step into the spotlight.

This is the start of Fanta’s larger goal to bring joy back to snacking. Snackers are encouraged to come out of hiding and influencers who share a passion for colorful snacking are tapped into. These creators are infusing Fanta into their daily rituals, spreading the message via social. A shared movement composed of silly content and playful challenges has started, and everyone is invited to play.